Under the trade name Slurpee®, 7-Eleven and its subsidiaries A-Plus and Speedway sell carbonated slushies. Slurpees were likely conceived by accident in the late 1950s, when a businessman named Omar Knedlik broke his soda fountain and froze his sodas.
Since 2002, National 7-Eleven Day has been celebrated annually on July 11. The prominent convenience store chain 7-Eleven gives away complimentary Slurpees on this date. Slurpee® is a frosty beverage with a delicious flavour combination. It is a naturally frozen carbonated beverage available in a diversity of flavours. It is a popular summertime dessert among Americans.
Under the trade name Slurpee®, 7-Eleven and its subsidiaries A-Plus and Speedway sell carbonated slushies. Slurpees were likely conceived by accident in the late 1950s, when a businessman named Omar Knedlik broke his soda fountain and froze his sodas. As soon as the sodas became frosty, Knedlik offered them to his patrons. It became an instant phenomenon. Consequently, he created the equipment for carbonated beverages. Thus, both the Slurpee® machine and the beverage came into existence.
After a successful trial of Slurpee® machines at approximately 100 locations, 7-Eleven signed a licencing agreement with the Icee Company in 1965 to sell its product under specific terms. At the entrance of a freezer, each Slurpee® machine flavour has its own nuzzle. When Slurpees were first introduced, the dispenser was located behind the counter and the product was distributed by the cashier. There are numerous Slurpee® flavours, including Frozen Cherry, Coca-Cola, and Mountain Dew. In 1966, 7-Eleven and the Icee Company engaged into a licencing agreement for the sale of slushies at 7-Eleven locations.
Initially, novelty names such as Pink Fink, Adults Only, Moonshine, Sticky Icky, and Redeye were assigned to flavours. In 1991, after Southland’s bankruptcy in 1990, its parent company, 7-Eleven Japan, purchased 70% of the company for $430 million and promptly began implementing enhancements at U.S. locations.
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National 7-Eleven Day is not complete without a Slurpee®. Get a complimentary Slurpee® by visiting the 7-Eleven in your neighbourhood. During the festive season, it is free to indulge.
There is an infinite selection of Slurpee® flavours available. There is a Slurpee® flavour for everyone. Replace your customary flavour with an unusual one on this day to stimulate your taste buds.
Consider rediscovering Slurpees. They were, after all, the result of coincidence. Create one yourself and see what you can come up with. Treat yourself by experimenting wildly with flavours.
7-Eleven designed a spoon straw for Slurpees so that every last drop could be consumed.
When first introduced to 7-Eleven stores, the Slurpee® was available in two flavours: Coca-Cola and Cherry.
7-Eleven has registered a trademark for the term ‘BRAINFREEZ.’
Numerous Slurpee® flavours are certified kosher.
To commemorate the 45th anniversary of the Slurpee®, 7-Eleven released a double-flavor variant of the beverage in 2011.
| Year | Date | Day |
|---|---|---|
| 2023 | July 11 | Tuesday |
| 2024 | July 11 | Thursday |
| 2025 | July 11 | Friday |
| 2026 | July 11 | Saturday |
| 2027 | July 11 | Sunday |
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