Après is derived from the French word "après" and is commonly used in American ski culture as "après ski," which often means to socialise and enjoy a few drinks after a long day of skiing on the mountain.
National Après Day is observed annually on March 31 to commemorate the day’s adventures with a cocktail or a neat whisky. Breckenridge Distillery created the holiday to remind individuals that the only limitation is their own imagination.
National Après Day coincides with the introduction of Breckenridge Distillery’s latest integrated marketing campaign, #AprèsAnywhere, which encourages consumers to celebrate anywhere and after any achievement, from skiing in the Rockies to biking on Lake Shore Drive.
When it comes to alcoholic beverages and cocktails, there is no better way to bring people together than to raise a few glasses and create unforgettable memories.
Please, use alcohol responsibly!
Après is derived from the French word “après” and is commonly used in American ski culture as “après ski,” which often means to socialise and enjoy a few drinks after a long day of skiing on the mountain. Après-ski dates back to the early 20th century, when skiing became a popular sport in the Alps. In many parts of the globe, including Europe, North America, and Japan, après-ski is now an integral part of the ski culture.
Breckenridge Distillery has always been an integral part of après-ski culture, providing skiers with a well-deserved social respite. As a brand rooted in an iconic ski community, Breckenridge Distillery bases its award-winning spirits on Rocky Mountain water. Their genuine connection to ski culture inspired the launch of the #AprèsAnywhere campaign, which seeks to spread the cultural joy of après to consumers across the country.
Breckenridge Distillery, located in Breckenridge at an elevation of 9,600 feet, is the world’s highest distillery.
At the World Whiskies Awards, Breckenridge Distillery has won Best American Blended Whiskey nine times, Icons of Whisky three times, and World’s Best Blended and World’s Best Gin. Additionally, Breckenridge Distillery is a four-time recipient of the Colorado Whiskey Distillery of the Year award and a double-gold winner at the San Francisco World Spirits Competition.
Breckenridge Distillery is not limited to producing award-winning spirits. They provide attendees with a sensory experience. The Distillery receives more than 300,000 visitors annually. Guests can dine at their contemporary American steakhouse, blend their own whisky with the distillers, sample their award-winning spirits, or take a tour of their active production facility.
The excellent quality of Breckenridge Bourbon stems from its surrounding environment, namely the natural water resources of the Rocky Mountains.
Breckenridge Distillery, the Official Bourbon of the Denver Broncos, released two new orange and blue Broncos Bourbon Blends to commemorate the beginning of the NFL season.
| Year | Date | Day |
|---|---|---|
| 2023 | March 31 | Friday |
| 2024 | March 31 | Sunday |
| 2025 | March 31 | Monday |
| 2026 | March 31 | Tuesday |
| 2027 | March 31 | Wednesday |
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