Singles Day 2023: Date, History, Rituals, 5 Facts About Singles Day

Throughout the twenty-four-hour period, 1.48 billion online transactions were recorded on Alibaba's Alipay platform. Ninety percent were mobile.

Singles Day 2023: November 11 features Singles Day celebrations. It is a Chinese commercial holiday that the single community observes to honor their unique status. It originated when solitary students at Nanjing University in China selected November 11 (due to its resemblance to a collection of sticks) as a day of celebration rather than lamentation over their lack of a partner. It rapidly evolved into a festive, unofficial occasion during which singles throughout China indulge in extravagant dinners and purchases of products they would not have otherwise purchased for themselves. Singles Day has emerged from its modest beginnings as the preeminent online purchasing occasion globally, amassing $25 billion in sales in 2017. This figure easily exceeds the combined sales of Black Friday and Cyber Monday.

Singles Day 2023: History

A cohort of optimistic yet solitary students at Nanjing University resolved on 11/11/1993 to commemorate their single status rather than lamenting their lack of a romantic partner. The rationale? 11/11 resembles four solitary sticks strung together in an attempt to maximize their time.

The commemoration of single status in opposition to Valentine’s Day gained traction and spread to universities across China; it was typically comprised of lighthearted and innocuous occasions. As an illustration, a student reserved every available seat in a movie theater and forbade couples from seating adjacent to one another during the showing of the appropriately named romantic film Beijing Love Story.

That is the extent to which holiday celebrations descend into anti-couple mischief. The majority of the time is devoted to purchasing, in part because of Alibaba CEO Daniel Zhang, who in 2009 established the first Singles Day sale, sparking a trend that has since surpassed Cyber Monday in terms of single-day transactions.

Although the holiday has undergone commercialization, its essence and theme remain true to its original purpose, which was to honor and celebrate one’s self, friends, and loved ones, irrespective of one’s romantic standing.

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Singles Day 2023: Rituals

Similar to Cyber Monday and Black Friday, Singles Day is a retail holiday. Originally inception as a commemoration of self-esteem and self-love, it has since transformed into an opportunity for individuals to indulge in enjoyable products and merchandise.

As a way to commemorate independence and self-love, certain customs continue to endure, such as taking oneself out to dinner and the movies, sheepishly ruining dates, and going on “dates” with other single friends. As Alibaba became more involved and the holiday expanded, it became considerably more consumer-oriented. Presently, individuals engage in customary purchases on Singles Day, contributing to its emergence as the preeminent e-commerce day of the year.

5 Facts About Singles Day

It generated $25 billion within twenty-four hours.

With sales exceeding $25 billion, Singles Day 2017 was the largest shopping day in the history of the globe, a 40% increase from 2016.

140,000 brands had over 15 million products listed.

The categories of wellness and infant products, which included vitamins, diapers, and formula, exhibited the highest sales figures.

There were 812 million packages dispatched.

The astounding nature of this figure is further compounded by the fact that the initial order was successfully delivered 12.18 minutes after its purchase.

There were 1.48 billion online transactions documented.

Throughout the twenty-four-hour period, 1.48 billion online transactions were recorded on Alibaba’s Alipay platform. Ninety percent were mobile.

Prime Day was eclipsed by Singles Day in minutes.

Amazon Prime Day 2017 generated approximately $1 billion in merchandise sales within twenty-four hours; Singles Day 2017 surpassed that figure in two minutes.