Google My Business Listings: A tool to expand your customer reach

Google My Business Listings: Having your company listed on Google Maps and Search can help you reach a large number of prospective clients. Google is one of the greatest outreach platforms to make your business accessible to everyone on the planet, with billions of users globally. The Google My Business (GMB) feature allows you to inform Google about your company’s locations and services.

Google shows users the most relevant results based on its algorithm. If your company isn’t showing up anywhere on Google, though, there might be an issue with your listing. Make sure your listing is corrected as quickly as possible to avoid missing out on the abundance of potential customers.

Fix the issue where Google My Business (GMB) is not publicly visible

Your company listings on Google may vanish for a variety of reasons. Let’s talk about these factors and how to fix them.

The address of the business is not correctly listed on Google

Google listing is mostly dependent on local SEO. Thus, how visible your business is to other people depends in large part on its address.

It is always Google’s recommendation that company owners publish their accurate addresses.

There could be a few issues if your business listing isn’t appearing in Google search results such as:

There is no business address given

Your company won’t show up in local search results if you haven’t given your business listings an address. Verify that the address you enter is valid. Additionally, choose your service regions to minimize visibility in the remaining locations.

There has been a change to the business address

If you move your business address, you have to go through the verification process again. So, after updating the address, be careful to complete the verification.

Your company’s location is outside of the search’s vicinity

Google ensures that the search results it shows its consumers are the most relevant. There is very little likelihood of your listing appearing if your service regions are not close to the search.

Another company is using the same address

The visibility of your business may suffer if the same address appears on two business listings. Therefore, it is preferable to maximize your listing and include an accurate and comprehensive address.

There is no verification for the Google Business Address

Your address might not have been confirmed if your Google Business listing is not available. Because it attests to the fact that your company is situated at the address given, a verified address is essential.

Google might not display your listing to prospective customers if it is not verified. To confirm your Google My Business (GMB) address, follow these steps.

• Enter into your account on Google My Business (GMB).
• The “Verify Now” button can be found next to your business address; click it.
• Choose the verification method that works best for you. Options include things like getting a phone call, email, or
• postcard with a verification code, among others.
• After that, to complete the verification procedure, you have to adhere to Google’s instructions.
• Users searching for local businesses should be able to see your company listing after the verification procedure is complete.

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There is a suspension on your Google Business listing

Google wants users to be able to safely and accurately use its platform. It persistently suspends dubious listings. Recall that when businesses violate Google’s terms and conditions, their listings are suspended.

To recover your suspended listings, you must perform the proper steps. Examine the email or notification you received from Google outlining the suspension’s justification first.

Make the necessary adjustments as indicated in the email. Verify the accuracy of the following information twice.

• Name of your company
• Address
• Phone Number
• Email Address

Your company’s ranking is not very high

For businesses, Google is a competitive place. Compared to offline markets, it is considerably more competitive online. Other companies may have a higher ranking than ours, which is why your firm is not shown.

You don’t have to be concerned because there are methods for raising your ranking. Enhance your listing by using pertinent keywords and content that will interest your intended audience.

How to maximize the benefits of your Google My Business listings

Make sure your business information is accurate. Enter all required information, including your company name, address, phone number, and website. Verify that the data is accurate and current.

Add pictures: Don’t forget to include pertinent images of your company. In addition to helping prospective clients, this will make the business easier for Google crawlers to grasp.

Promote client testimonials: Make sure you request gratifying reviews from your pleased clients on your Google listing. This will assist Google in verifying that you provide excellent customer service.

React to evaluations: Respond to reviews to establish a relationship with your clients. Always respond to reviews, both favorable and unfavorable.

Make use of pertinent keywords: Provide factual information about your services in your business description by using pertinent keywords. You can raise your GMB listing’s visibility in this method.

Commonly Asked Questions

Can I create separate GMB accounts for each location?

If you have more than one place of business, you may add more locations to your GMB account.

Can I reply to reviews left by customers on company listings?

You can reply to reviews left by customers. To increase the credibility of your listing, you really ought to reply to these reviews.

Does adding a company listing to Google cost anything?

No, you may list your company for free on Google.

Is it feasible to have some evaluations on my company listing hidden?

No, reviews on your company listing cannot be hidden.

I’m moving to my place of business. Is it possible to temporarily hide my business listing?

Indeed, if you’d like, you can temporarily conceal your business listing. You can find the option in the dashboard of Google My Business.