Essie established National Nail Polish Day to commemorate the nail-care season. The purpose of the event was also to increase nail varnish sales, which had declined significantly over the years.
National Nail Polish Day on June 1 is a favourite of nearly all women, at least those who enjoy applying colour to their nails. Initiated in 2017 by nail polish brand Essie, the day celebrates nail polishes and the countless colours available to women across the country. Undeniably, there are more shades of nail polish than you can conceive; in fact, there are sufficient hues to complement every article of clothing in your closet. The day, which was originally commemorated to honour everyone’s “love for Essie,” has evolved into an occasion where numerous brands promote their products and offer discounts. Why wouldn’t women enjoy National Nail Polish Day?
Essie established National Nail Polish Day to commemorate the nail-care season. The purpose of the event was also to increase nail varnish sales, which had declined significantly over the years. Why did Essie’s action become a national holiday? Since 1981, Essie has been a nail salon expert and is one of the most prominent nail polish brands in the United States. In addition to being adored by makeup artists, celebrities, and numerous fashion industry professionals, the brand is renowned for its captivating nail varnish hues. Therefore, it is not surprising that much of the conversation on National Nail Polish Day focuses on nail colour tints that have been popular for decades.
In 2017, Essie celebrated the first National Nail Polish Day with the hashtag #EssieLove, which was widely shared across social media platforms. On National Nail Polish Day, brand loyalists were asked to share photos of their painted hands with the hashtag in order to be eligible to win the grand reward of 100 Essie nail polish shades. Seeing how valuable the reward was, the hashtag caused a social media frenzy and also increased Essie’s sales. What a fantastic marketing strategy!
If you have a passion for nail varnish, celebrate the day with gusto and share photos of your manicured hands on social media. Who can say? This year’s award may be larger and superior!
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The priciest nail varnish contains diamonds and costs $300,000.
Essie nail polish has approximately 1,000 distinct colours.
According to psychological experts, the colour we wear reveals our current state of mind.
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Open nail cosmetics have a two-year shelf life.
| Year | Date | Day |
|---|---|---|
| 2023 | June 1 | Thursday |
| 2024 | June 1 | Saturday |
| 2025 | June 1 | Sunday |
| 2026 | June 1 | Monday |
| 2027 | June 1 | Tuesday |
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