National Rosa Tequila Day 2023: Date, History, Facts about Calirosa Tequila

On September 14, we celebrate National Rosa Tequila Day, which is all about experiencing something new and sharing it with friends. This day was initiated by Calirosa, a brand that produces a unique take on traditional tequila that is inspired by the fusion of Mexican craftsmanship and California style.

The unique characteristic of Calirosa tequila is that it is aged in red wine casks, giving it a lovely pink hue. The flagship Rosa Blanco from Calirosa features aromas of strawberry, raspberry, honey, and fresh agave. However, that is only one of their four premium tequilas.

The background of National Rosa Tequila Day

You may assume that rosa tequila is merely artificially coloured or made with a simple infusion, but it’s far more interesting and clever than that. Don Dionisio “Nicho” Real, who in 1942 decided to produce tequila after observing his partners work the agave fields in Amatitán, Jalisco, unintentionally created Rosa tequila. In the 1950s, Nicho’s tequila production had grown to such an extent that he needed to purchase bourbon casks for ageing. When he received red wine barrels by accident one day, he utilised them nonetheless. That’s when he discovered the positive effect the red wine casks had on the colour, aroma, texture, and flavour of his tequila. He chose to be a trailblazer in this completely novel ageing process.

Don Roberto and Don Fernando Real, sons of Nicho, took over the family distillery in 1990 and founded Tequila Selecto. The Real Family of Tequila Selecto has toiled to produce tequila and affirm the identity of the Mexican state of Jalisco for nearly eight decades.

Calirosa, created by Don Roberto and Don Fernando in collaboration with Adam Levine and his wife Behati Prinsloo, carries on the legacy of Nicho’s creation. Levine and Prinsloo fell in love with this concoction and collaborated with the family-owned distillery to introduce the brand to the U.S. and international markets.

National Tequila Day 2023: Date, History, Facts, Events

5 Facts Regarding CALIROSA TEQUILA

Calirosa currently offers four distinct tequilas: the Rosa Blanco, with its vibrant, refreshing berry flavour; the Aejo, with its well-balanced chocolate and coffee flavour; the Extra Aejo, with its decadent toffee and cinnamon notes; and the Cinco Aos, Calirosa’s oldest and richest expression.

Adam Levine and Behati Prinsloo introduced Rosa Tequila to the world by developing this single-origin tequila brand with the assistance of the Real family, tequila producers from Amatitán, Jalisco, Mexico.

With roots in the Mexican state of Jalisco, the birthplace of tequila, Calirosa makes a point to honour its land and people, using traditions passed down through countless generations to bring us the quality tequila they distil.

Each tequila produced by Calirosa has been aged in red-wine casks for 30 days, 18 months, 36 months, and 5 years, respectively, for the Rosa Blanco, Aejo, Extra Aejo, and Cinco Aos.

There’s a drink for everyone, whether you favour an espresso martini or a classic old-fashioned, due to the countless possibilities offered by such high-quality tequila. Take a peek at Calirosa Tequila / How to drink for yourself.

NATIONAL ROSA TEQUILA DAY DATES

Year	Date	Day
2023	September 14	Thursday
2024	September 14	Saturday
2025	September 14	Sunday
2026	September 14	Monday
2027	September 14	Tuesday