Nihonshu no Hi, or World Sake Day, began in 1978 when the Japan Sake and Shochu Makers Association (J.S.S.) designated October 1 as a day to celebrate sake.
World Sake Day is observed annually on October 1 to honor sake’s contributions to Japanese culture, including ceremonies and (obviously) celebrations. The day is also intended to increase people’s appreciation and knowledge of sake. It doesn’t matter if you reside in Japan or not, because this day is for all sake lovers everywhere. World Sake Day coincides with the commencement of the annual rice harvest in Japan, when sake production begins. So, congregate and savor this Japanese beverage. Good luck!
Nihonshu no Hi, or World Sake Day, began in 1978 when the Japan Sake and Shochu Makers Association (J.S.S.) designated October 1 as a day to celebrate sake. The purpose of the day is also to honor the rice cultivators and brewers who contribute to the production of sake. The breweries’ employees are passionate and devoted, putting in long hours and taking great care to ensure that the sake they produce will gratify consumers. Sake lovers gather together on Sake Day to savor the sake itself in honor of the brewers.
The date of October 1 was chosen for World Sake Day for two reasons. According to the J.S.S., until 1965 (Showa 40), the official beginning of the brewery year was October 1; today, the brewery year begins on July 1 and ends on the last day of June the following year. A second reason resides in the kanji for sake, which consists of two components.
World Sake Day was once a relatively unknown event outside of the sake industry. Now, sake lovers around the world commemorate this holiday, although the majority of events take place in Japan. The Japan Sake and Shochu Information Center is a great location for sake enthusiasts to socialize and commemorate the day. There, visitors can learn more about Japanese beverage varieties. In addition, there is a virtual sake event called Kampai with Sake Week that connects sake enthusiasts worldwide. Therefore, wherever you are, elevate a glass in honor of World Sake Day. Best wishes!
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To begin, commemorate the day in the comfort of your own home with your favorite sake. Ginjo, Junmai, or aged sake, whichever you prefer, prepare and savor your sake.
If you wish to celebrate the occasion with other sake devotees, you may wish to locate a sake-related event. Visit the Japan Sake and Shochu Information Center in Tokyo if possible. All things related to Japanese intoxicating beverages, it is the ideal location to celebrate Sake Day.
Join a virtual sake event if you reside outside of Japan. You can engage with sake enthusiasts worldwide. Obtain your preferred sake and celebrate this beverage with individuals from around the globe.
On average, sake is brewed for 60 to 90 days.
There are approximately 1,600 licensed sake distilleries in Japan.
Japan’s national refreshment is sake.
Sake typically contains 15-17% alcohol by volume, which is slightly higher than wine.
Under Japanese liquor legislation, sake is labeled with the word’seishu’ because the term sake can refer to any alcoholic beverage.
| Year | Date | Day |
|---|---|---|
| 2023 | October 1 | Sunday |
| 2024 | October 1 | Tuesday |
| 2025 | October 1 | Wednesday |
| 2026 | October 1 | Thursday |
| 2027 | October 1 | Friday |
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