International Digital Adoption (DAP) Professionals Day 2023: Date, History

International Digital Adoption (DAP) Professionals Day will be observed for the third time on July 28th, the final Thursday of July. The holiday recognises and celebrates the achievements of DAP Professionals who work to enable the adoption of new technologies as part of their organization’s digital transformation strategy, ensuring the success of their companies’ digital investments and enhancing digital experiences.

Organisations are in constant evolution and are investing more in digital resources than corporeal ones. IDC Research, Inc. predicts that transformation project expenditure will increase by $1.1 trillion from 2020 to 2024, reaching an estimated $2.4 trillion in 2024. DAP Professionals in conjunction with the most effective digital adoption platforms (DAPs) maximise the value of these enormous digital transformation investments.

The background of International Digital Adoption (DAP) Professionals Day

These expensive technology investments will yield a low Return on Investment (ROI) if people fail to utilise digital technologies to their maximum potential. Who then establishes digital adoption objectives, develops a plan to achieve them, and monitors application usage data across a company’s complex tech stack? Enter the Professional Digital Adoption Platform (DAP) User.

WalkMe has had a remarkable voyage, revolutionising the way individuals and organisations interact with technology. Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna founded a company in 2011 with the intention of harnessing the power of technology to increase human productivity. Everyone is capable of mastering software and technology to improve their work, according to the founders. WalkMe’s Digital Adoption Platform (DAP) was released in April 2012, marking the beginning of what can only be described as a decade of DAP.

The Digital Adoption Platform (DAP) from WalkMe is a no-code software platform that enables organisations to measure, manage, and ultimately maximise the impact of technology investments and digital transformations. WalkMe’s DAP rests like a glass layer on top of software and applications, providing customised guidance to end users, thereby enhancing the user experience and driving business outcomes.

Since its inception, WalkMe has demonstrated to its clients the significance of a digital adoption platform in today’s increasingly digital world. The market has taken note. In 2019, Gartner formally recognises the Digital Adoption Solutions (DAS) market category with the release of its first report announcing the category’s establishment and predicting that it will be a key component in solving customer and employee experiences in digital transformation.

WalkMe has also paved the way for a new occupation in the technology sector: Digital Adoption Professionals (DAP). DAP Professionals naturally concentrate their efforts on digital adoption, whether for internal employees or external consumers, by providing them with seamless digital experiences and assisting them in maximising the available technology.

Digital Adoption (DAP) Professionals Day is observed annually on the last Thursday of July to honour the work of DAP professionals worldwide. DAP Professionals work behind the scenes to facilitate the adoption of new technologies as part of their organisations’ digital transformation strategies, thereby ensuring the success of their digital investments.

With the growth of the DAP category, the new profession of DAP professionals is thriving. This unique function is essential to a company’s digital success and is in a constant state of evolution.

INTERNATIONAL DIGITAL ADOPTION (DAP) PROFESSIONALS DAY DATES

Year	Date	Day
2022	July 28	Thursday
2023	July 27	Thursday
2024	July 25	Thursday
2025	July 31	Thursday
2026	July 30	Thursday
2027	July 29	Thursday