Numerous organisations and institutions, as well as private corporations, have been accumulating data about markets and populations for decades, despite the fact that data security and protection have become more important issues in our hyper-connected world.
National Dapper Your Data Day occurs annually on July 18. Despite being a relatively new observance, this national event seeks to raise awareness of one of the most pressing issues of the present day. In recent years, data protection and security have become increasingly significant obstacles. Numerous organisations around the world therefore observe National Dapper Your Data Day to remind consumers and government officials of the significance of data security.
Numerous organisations and institutions, as well as private corporations, have been accumulating data about markets and populations for decades, despite the fact that data security and protection have become more important issues in our hyper-connected world. The earliest instances of what we now refer to as ‘people data’ can be traced back to the first opinion questionnaires. The majority of these surveys were conducted by research organisations in an effort to better comprehend market trends, consumer perceptions of products and commercial brands, and voting patterns during political elections.
Opinion polling and survey methodology performed exceptionally well for marketing organisations and market research. In the early 1920s, advertising executive and psychologist Daniel Starch examined the responses of participants to specific advertisements, one of the earliest uses of polling techniques in market research.
George Gallup, the proprietor of the Gallup Company, is widely regarded as one of the forefathers of modern polling and survey techniques. Polling has remained one of the most common methods for collecting data. The introduction of digital technology and information technology has made it possible to collect data in a variety of methods and on a much grander scale.
Several congressional hearings with the leaders of tech companies and social media platforms have demonstrated that digital technology and artificial intelligence enable us to do significantly more with data, which raises some ethical concerns. In 2020, Dapper Data L.L.C., a U.S. company specialising in data solutions, organised the first National Dapper Your Data Day to raise awareness of these hazards.
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Over 78% of all data has been created in the last three years alone, as data generation has increased dramatically over the past few decades.
Despite significant advancements in data analysis, most businesses can only analyse approximately 1% of the data collected.
There are presently more than 50 billion smart connected devices in use across the globe, including automated computers and servers, smartphones, and tablets.
Individual internet users generate more than sixty percent of the online data, but organisations store seventy-five percent of it.
According to numerous estimates, the average person generates seven megabytes of data per second.
| Year | Date | Day |
|---|---|---|
| 2023 | July 18 | Tuesday |
| 2024 | July 18 | Thursday |
| 2025 | July 18 | Friday |
| 2026 | July 18 | Saturday |
| 2027 | July 18 | Sunday |
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