The Top 15 Free SEO Tools to Boost Your Website in 2023

The Top 15 Free SEO Tools to Boost Your Website in 2023: Search Engine Optimisation (SEO) increases a website’s visibility in search engines such as Google, Yahoo, and Bing.

However, did you know that there are numerous free SEO tools that can assist you in implementing the finest SEO practises on your website?

Existence of SEO tools has made it easier for site owners to employ new strategies, allowing their websites to remain competitive.

The Top 15 Free SEO Tools to Boost Your Website in 2023

Search Central (formerly Webmasters) by Google

This is one of Google’s free SEO tools that helps site proprietors monitor, debug, and of course optimise their websites. The number of impressions, the number of clicks, the click-through rate (CTR), the page’s position, and a list of the keywords people use to access your website will give you an indication of which pages are performing well. Your website can be further optimised with the use of relevant keywords and content.

• Google Search Central enables the submission and review of sitemaps.
• You can monitor the crawl rate and observe statistics regarding when Googlebot visits a particular site.
• You can examine the robots.txt file for pages that have been mistakenly blocked.
• An overview of your website’s internal and external pages.
• Explore reports on site performance.
• This instrument also includes the URL Inspection instrument feature.

Google Analytical Services

Google Analytics provides site owners and SEO specialists with information about website traffic. It is a free SEO tool that lets you monitor real-time user engagement on your website. The overall revenue of a website is determined by its CPC, which in turn is determined by the grade of your website search.

Google Analytics allows you to monitor the quality of your website’s traffic. You should also be aware of the most expensive keywords globally in order to optimise your website accordingly.

• You can use both the web and mobile versions of Google Analytics for the same property.
• Enjoy an easily navigable homepage.
• You can analyse the interests of your audience.
• Additionally, you can obtain an overview of how a user navigates your website.

Yoast Search Engine Optimisation Plugin

Yoast SEO is one of the most popular WordPress plugins that assists site proprietors with internal page optimisation. You can obtain and install the Yoast SEO plugin for WordPress in order to perform on-page SEO tasks.

You are able to insert the target keyword, SEO title, URL, and meta description. With Yoast SEO Plugin, you can also monitor SEO performance on your website.

• When you use Yoast SEO to optimise your site’s content and keywords, your site’s ranking improves.
• Yoast SEO is the most popular and free WordPress SEO plugin.
• Yoast SEO offers both a free and a paid version. While the free version is adequate for optimising your website, the paid version includes many new features that will ultimately increase your website’s visibility.
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Respond to the Public

Answer The Public is your go-to resource for discovering what people are searching for in relation to your keyword.

The ideal keyword investigation by Answer The Public assists you in curating signature, highly-optimized content, products, and services so that you can exceed your visitors’ and customers’ expectations.

We have placed Answer The Public at number four on the list of the 15 best and free SEO tools for 2023 due to its immense popularity and global reputation.
You can disclose actual inquiries and concerns pertinent to your business.
You can grow simply with organic keywords.

Bing Webmaster Tools

Bing provides all of the following: website performance data, free SEO tools, and improved web page ranking.

Additionally, you can activate personalised messages and alerts for your websites and obtain an overview of the search terms people use to access your site.

The built-in SEO utility assists you in analysing your website, managing keywords, analysing backlinks, and much more to improve your site’s Search Engine rankings.

Google Trends

Do you know which keywords are currently popular in your country and internationally? It is essential to understand popular keywords in order to optimise your website accordingly.

Google Trends provides a global overview of popular search terms.

Google Trends is accessible in a variety of languages, including English, Spanish, Portuguese, Chinese, and French, among others.

The Ahrefs Keyword Tool

You can generate hundreds of keywords using the Ahrefs Keyword Generator when you search for a phrase or keyword. Simply enter up to ten words or phrases, and the results will appear on the screen.

With the Ahrefs Keyword Generator, you have access to the most searched keywords in 243 countries.

• Track keywords that are simple to place for.
• Additionally, it is possible to identify long-tail keywords.
• It is simple to monitor the competition for top-ranking pages.
• It is also possible to quickly generate a list of your finest keywords.

The Robots.txt Creator

What is the purpose of the robots.txt file? It lists the pages that User-Agents are permitted to explore.

You have the option of allowing all web pages to be crawled or customising it according to your requirements. You can also specify the URLs of pages that User-Agents should not crawl.

Semrush

Semrush enables you to implement the most effective SEO strategies, conduct competitor research, and engage in content marketing, social media marketing, and PPC on a single platform. It provides simple SEO tools for attracting organic traffic to your website.

• There are millions of local and global keywords awaiting discovery.
• Also, you can conduct technical SEO audits.
• It is possible to track your SERP position on a daily basis.
• Semrush also supports the creation and monitoring of PPC campaigns.

Animals Resurge

When managing a blog with a large number of pages, it is possible that a few are out-of-date or that we neglected to update them.

To maintain your page’s ranking for a particular keyword, you must regularly add fresh content. When we do not update, our page ranking typically declines.

Animalz Revive will forecast all of your older pages based on their past traffic. Depending on their prominence, you can update these pages individually.

Therefore, if your website or blog is experiencing a decline in traffic, you should try Animalz Revive. There is a greater likelihood that you will regain your footing.

The Google Mobile-Friendliness Test

Your website is mobile-friendly, right? Currently, if you want to increase traffic to your blog or website, you must create mobile-friendly web pages.

Google’s Mobile-Friendly Test can assist you in monitoring your page’s mobile score.

Simply input your page’s URL to determine if it is mobile-friendly.

Link Explorer Moz

• Your sites’ backlinks also play a significant role in boosting your website’s Search Engine ranking.
• Moz Link Explorer is one of the finest tools for analysing a page’s Backlinks.
• Simply input the URL to obtain the free link data quickly and easily. In 2023, it is one of the finest and free SEO tools.

Free SEO Audit Tool Found

Is your site losing visitors? Are you witnessing a precipitous decline in website traffic? An SEO audit may be the optimal solution in this situation.

Found Free SEO Audit tool is one such utility. This instrument can facilitate the discovery of technical, content, and external link issues on your website.

Simply input the URL of your website, and an immediate, automated SEO audit of your site will appear on your screen.

SEO Robot

The Screaming Frog SEO Spider is a well-known SEO tool that helps you improve onsite SEO by identifying common SEO mistakes on your website.

It is a free tool for the first 500 URLs, after which you must purchase a licence to access its advanced features.

• It is simple to identify broken connections.
• Identify both impermanent and permanent redirects
• Investigate Page Titles and Meta Data
• Discover duplicate content and more.

Nightwatch

Nightwatch is an excellent tool that is primarily a backlink and keyword checker with a few additional features. In addition, it can quickly retrieve information from Yahoo, Google, Bing, Google Places, Duck Duck Go, and YouTube.