X (Twitter) Lowers the Bar for Ad Revenue Sharing: X, formerly known as Twitter, has lowered the eligibility requirement for its advertising revenue sharing programme.
Verified creators are now required to have generated 5 million impressions over the past three months, as opposed to 15 million impressions.
Additionally, the company has reduced the minimum payout threshold from $50 to $10, allowing more content creators to be compensated for publishing on the Elon Musk-owned platform.
Why it matters. It was criticised that X’s ads revenue sharing programme did not pay creators on time and had an extraordinarily high eligibility threshold. In terms of damage control, restoring trust, and encouraging creators and advertisers to return to the platform, lowering its criteria could be a step in the correct direction.
Who is now eligible? To be eligible for the revenue-sharing programme for creators, your account must satisfy the following requirements:
- Subscribed to the Blue or Verified Organisations mailing lists.
- Have at least 5 million cumulative post impressions over the past three months.
- Have a minimum of 500 followers.
If your account meets these requirements, you are required to have a Stripe account, the payment processor for X. In addition, you must adhere to X’s Ads Revenue Share Terms (such as the Creator Monetization Standards and the X Rules).
X (Twitter) Lowers the Bar for Ad Revenue Sharing: How it operates. If your account is eligible, proceed as follows:
Join and configure payments from the Monetization section of the programme, accessible from the side menu on iOS and Android and the overflow menu on web.
Click Join and configure payouts to be redirected to Stripe.
Create a Stripe account to receive your share; this is the account from which you will transfer funds to your external bank account.
Once you opt-in, you will receive payments on a recurring basis if you have earned more than $10.
What did X Say? A spokesperson announced the news on the official X account of the company:
“Now even more individuals can be compensated for posting! We’ve lowered the ad revenue sharing eligibility threshold from 15 million to 5 million impressions over the past three months.”
Additionally, the minimum compensation threshold has been reduced from $50 to $10. To gain access, sign up for a Premium subscription.”
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