Australian Open 2024 Sponsors: The Australian Open, which takes place in mid-January, is the first Grand Slam of the year. The Australian Open is one of the major sports events in the southern hemisphere and has been regarded as a tournament of significant importance since its founding in 1905 and its recognition as one of the four Grand Slam tournaments in 1923. Since 1988, hard courts have been used to host Australian Open events. The games were played on grass prior to then.
The ‘Happy Slam’ has been around for 111 editions so far, and its 112th edition is scheduled for 2024.
Australian Open 2024 Commentators: List of the commentators of first Grand Slam
Australian Open 2024 Sponsors
The Australian Major has a roster of primary sponsors that have been in the business for a very long time, much like the other Grand Slam competitions. Their principal backers are:
- Kia: Since initially partnering with the Slam in 2002, Kia has served as the Australian Open’s main sponsor. Kia and the Australian Open have just extended their agreement for a further five years, to 2028.
- The Australian Open’s associate partners are Rolex, Emirates, and Luzhou Laojiao. The competition has been sponsored by Rolex and Emirates for the past four years, but Luzhou Laojiao, an alcohol firm, only joined this year. Emirates is the airline partner, Rolex is the official timekeeper, and Luzhou Laojiao is the official booze partner.
- Dunlop: The Australian Open’s official ball supplier
- Yonex: The Australian Open’s official racket supplier
- Infosys: A partner for analytics and live scoring
- Mastercard: A partner for debit and credit cards
- Louis Vuitton – Official trophy trunk manufacturer for the Australian Open.
- Ralph Lauren: The ball kids’ go-to clothing brand
- New Balance: The ball kids’ official shoe partner
- Financial support from the state of Victoria and the City of Melbourne
- Other noteworthy sponsors include: Tanqueray, Life Space, Luckin Coffee, Marriott Bonvoy, Pacific Blue, ABC Bullion, Penfolds, Perroni Nastro Azzuro, Piper-Hiedsieck, Safety Culture, Somersby, Squealing Pig, ANZ, Apero, and Bondi Sands. Cyber CX is another noteworthy sponsor.
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Men’s singles top seeds
- Djokovic Novak
- Alcaraz Carlos
- Daniil Medvedev
- Jannik Sinner
- Andrey Rublev
- Zverev Alexander
- Tsitsipas Stefanos
- Rune Holger
- Hubert Hurkacz
- Minaur Alex
The Australian Open in 2024 will begin with the first round on January 14 and conclude with the final on January 28. Given their recent outstanding form, Jannik Sinner, Carlos Alcaraz, and Novak Djokovic are the front-runners to win this time around before the game ever gets underway.
Australian Open 2024 Live stream: Unveiling the streaming platforms to watch in UK and USA
It was heartbreaking to learn that Rafael Nadal, who was scheduled to make his Grand Slam comeback, had withdrawn at the last minute. But there’s enough competition in the tournament to keep it interesting.
