Discover the Best Times to Post on Instagram for Engagement Boost

Discover the Best Times to Post in 2023: There is a growing debate on social media regarding the optimal time to post on Instagram in 2023 in order to maximise user engagement and receive more likes and comments. Read through this article to discover the best time to post in 2023.

Social media users are also discussing the optimal day to publish Instagram posts in order to receive the most likes and comments.

To successfully promote yourself or your business through social media, you must choose the optimal time and audience.

When there are multiple business categories across the globe, it is difficult to generalise about the average Instagram posting time for all businesses.

Consequently, you should also consider the optimal time to publish Instagram posts or stories based on your business type and target audience.

However, if you are among the Instagram users who enjoy creating segments and stories and posting them, we have also determined the optimal time for you.

Instagram Statistics you must be aware of prior to determining the optimal posting time on Instagram

Let’s now discuss the most crucial aspect of this article: Instagram Statistics. One can recommend the optimal time to post on Instagram based solely on data.

Once you comprehend the information provided below, you can determine the optimal time for your Instagram posts, stories, and segments to go live:

The number of Instagram users is growing by more than 5 percent annually, according to experts. Now, you have a larger audience to target, which should grow over time.

In terms of monthly active users, Instagram is also one of the most prominent social media platforms.

• Regular Instagram users exceed 4 billion worldwide, of which 143 million are from the United States alone.
• More than 31% of Instagram users in the United States are between the ages of 25 and 34.
• Over 55% of Instagram users in the United States are female.
• Over 35 percent of Instagram consumers access the platform multiple times per day.
• Over 70% of all Instagram users view Instagram stories daily.
• Considering that 40% of Instagram users post Stories daily, the competition is fierce.
• On average, people spend at least 25 minutes per day using Instagram.
• More than 1,9 billion individuals interact with Instagram reels every month.
• On Instagram, over 25 million businesses are registered to promote their products and services.
• There are approximately 500,000 Instagram influencers.

This information is intended to help you understand the types of Instagram users and how you can prioritise the quality and originality of your content to receive the most likes and comments.

In addition to the information provided above, you must also know the top 10 countries with the most Instagram users.

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Discover the Best Time for Instagram Post in 2023

You should take note that Instagram has not recommended the optimal time to post on Instagram in 2023. Therefore, it is incorrect to assert that the below-mentioned time best suits your demands. Various studies indicate, however, that posting your stories, photographs, and videos at a specific time will garner the most likes and comments. It may or may not work in your situation.

Various studies indicate that Tuesdays and Wednesdays are the best days to post on Instagram.

Saturdays and Sundays are not ideal for posting Instagram reels and stories, as the majority of Instagram users are engaged in personal work, vacations, or gatherings.

You may also have a look at the average best time (PST) to make your posts live on Instagram-

If you are sharing reels and stories on Instagram then the best time for you is:

5 methods to determine the optimal posting time on Instagram today

Depending on your target audience, the type of content, and location, there are a number of strategies you can employ when determining the optimal moment to post. These tips will assist you in determining the best time to post on Instagram today:

1. Keep a careful watch on your best-performing posts.

You must first determine whether your objective is engagement or brand awareness. Later, you must conduct a competitive analysis of Instagram posts you have already published-

Which posts receive the greatest number of favourites and comments?

“When did you publish those posts? Record the exact time.”

“Which is your most compelling piece of content?”

2. What your rivals are publishing and comprehend the nature of their content

You must also comprehend the strategies of competitors who are outperforming you in the same domain. There are numerous businesses that share their content at a specific time each day.

Examine the type of content they are sharing and the time at which they are posting it. Try to create more engaging content than your competitors and post it on Instagram before they do.

3. Know your intended audience

You must determine the optimal time to publish your Instagram posts, reels, and stores by analysing when your followers prefer to peruse through their feeds.

It will also assist you in determining when to target your audience.

4. Optimise your content if necessary

You should always pursue optimisation (if necessary) for Instagram posts that have already been published.

Focusing on the quality of your content and being aware of current trends will help you expand your audience.

5. Have Faith in Consistency

Don’t give up if no one responds to your first couple of posts. When attempting to develop a brand, you must be consistent.

Rather, you should focus on why your posts are not performing well and how you can optimise them. By getting to discover the best time to post in 2023, you can boost your account reach to notable numbers.