Social media users are also discussing the optimal day to publish Instagram posts in order to receive the most likes and comments.
Discover the Best Times to Post in 2023: There is a growing debate on social media regarding the optimal time to post on Instagram in 2023 in order to maximise user engagement and receive more likes and comments. Read through this article to discover the best time to post in 2023.
Social media users are also discussing the optimal day to publish Instagram posts in order to receive the most likes and comments.
To successfully promote yourself or your business through social media, you must choose the optimal time and audience.
When there are multiple business categories across the globe, it is difficult to generalise about the average Instagram posting time for all businesses.
Consequently, you should also consider the optimal time to publish Instagram posts or stories based on your business type and target audience.
However, if you are among the Instagram users who enjoy creating segments and stories and posting them, we have also determined the optimal time for you.
Sl. No | Country Name | No. of Active Instagram Users |
1. | India | Over 229 Million |
2. | United States of America | Over 143 million |
3. | Brazil | Over 113 million |
4. | Indonesia | Over 89 million |
5. | Turkey | Over 48 million |
6. | Japan | Over 45 million |
7. | Mexico | Over 36 million |
8. | The United Kingdom | Over 28 million |
9. | Germany | Over 27 million |
10. | Italy | Over 26 million |
Let’s now discuss the most crucial aspect of this article: Instagram Statistics. One can recommend the optimal time to post on Instagram based solely on data.
Once you comprehend the information provided below, you can determine the optimal time for your Instagram posts, stories, and segments to go live:
The number of Instagram users is growing by more than 5 percent annually, according to experts. Now, you have a larger audience to target, which should grow over time.
In terms of monthly active users, Instagram is also one of the most prominent social media platforms.
This information is intended to help you understand the types of Instagram users and how you can prioritise the quality and originality of your content to receive the most likes and comments.
In addition to the information provided above, you must also know the top 10 countries with the most Instagram users.
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You should take note that Instagram has not recommended the optimal time to post on Instagram in 2023. Therefore, it is incorrect to assert that the below-mentioned time best suits your demands. Various studies indicate, however, that posting your stories, photographs, and videos at a specific time will garner the most likes and comments. It may or may not work in your situation.
Saturdays and Sundays are not ideal for posting Instagram reels and stories, as the majority of Instagram users are engaged in personal work, vacations, or gatherings.
You may also have a look at the average best time (PST) to make your posts live on Instagram-
Days | Best Time |
Monday | 10AM to 11 AM |
Tuesday | 9AM to 10 AM |
Wednesday | 5AM, 10AM, and 3PM |
Thursday | 1PM and 5PM |
Friday | 8AM, 6PM, 8PM |
Saturday | 7AM to 12PM |
Sunday | 11AM to 2PM |
If you are sharing reels and stories on Instagram then the best time for you is:
Days | Best Time |
Monday | 9 AM, 8 PM |
Tuesday | 12 AM, 6 PM |
Wednesday | 6 AM, 9 PM |
Thursday | 6 AM, 4 PM |
Friday | 1 AM, 10 AM, 7 PM |
Saturday | 9 AM, 11 AM |
Sunday | 11AM, 5 PM |
Depending on your target audience, the type of content, and location, there are a number of strategies you can employ when determining the optimal moment to post. These tips will assist you in determining the best time to post on Instagram today:
You must first determine whether your objective is engagement or brand awareness. Later, you must conduct a competitive analysis of Instagram posts you have already published-
Which posts receive the greatest number of favourites and comments?
“When did you publish those posts? Record the exact time.”
“Which is your most compelling piece of content?”
You must also comprehend the strategies of competitors who are outperforming you in the same domain. There are numerous businesses that share their content at a specific time each day.
Examine the type of content they are sharing and the time at which they are posting it. Try to create more engaging content than your competitors and post it on Instagram before they do.
You must determine the optimal time to publish your Instagram posts, reels, and stores by analysing when your followers prefer to peruse through their feeds.
It will also assist you in determining when to target your audience.
You should always pursue optimisation (if necessary) for Instagram posts that have already been published.
Focusing on the quality of your content and being aware of current trends will help you expand your audience.
Don’t give up if no one responds to your first couple of posts. When attempting to develop a brand, you must be consistent.
Rather, you should focus on why your posts are not performing well and how you can optimise them. By getting to discover the best time to post in 2023, you can boost your account reach to notable numbers.
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